Volvo to Cut Down its U.S. Lineup, V50 Among the First to go

With its U.S. sales steadily declining for 7 years now, Volvo has no choice but to radically rethink its strategy. The Swedish automaker is currently offering nine models in the States or about as many as Volkswagen does, but it sold almost five times fewer cars than the Germans in 2010.

Consequently, the Swedish brand, which is now owned by China's Geely, has decided to significantly reduce the number of models in its North American lineup and concentrate on best-selling vehicles in an effort to increase sales.

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VIDEO: Suzuki Pits Kizashi Against Mercedes C-Class, Audi A4 and Volvo S40 in New Ads

Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.

But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.

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Volvos Issues Recall on S40, V50, S60 and XC60 Models Over Power Seat Problems

A defective front passenger seat power system on certain Volvo models has prompted a recall of 7,420 cars from the Swedish automaker. Federal officials said that the front seat rail's detection system was manufactured incorrectly and may permit the passenger to forward the seat beyond the intended maximum, putting them at risk of injury in a crash.

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Worldwide Recall for 2010-2011MY Volvo C30, S40 and V50

Volvo announced on Monday that it will recall 29,299 cars worldwide of which 536 were sold in the USA and around 6,700 in Britain, over a problem with the gearshift lever. The cars in question are certain 2010-2011MY C30s and 2010MY S40 and V50 models equipped with 6 speed manual transmissions.

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Volvo offers R-Design Sport Package on DRIVe Models

For those that would like to combine the environmental properties of the C30, S40 and V50 DRIVe models with a sporty flair, Volvo has just introduced a new R-Design sport package with various cosmetic upgrades. These include a bodykit that consists of front and rear spoilers, lower door trim, side-skirts, a roof spoiler on the C30 and V50 and lip spoiler on the boot of the S40 as well as grille and door mirror housings in silk metal finish and 17-inch five-spoke alloy wheels.

Furthermore, the R-DESIGN models feature special DRIVe wind deflectors and an R-DESIGN badge at the front, while the chassis has been lowered by 10mm which not only improves handling but also helps reduce fuel consumption.

The interior carries the familiar R-DESIGN features such as a two-tone upholstery in cream leather and off black, an 'R-DESIGN' centre stack, blue instrument dials, sport aluminum pedals and a sports steering wheel trimmed in leather, with R-Design emblem.

All three DRIVe models are equipped with a 1.6-liter turbo diesel engine mated to a manual gearbox with higher gear ratios.